Inuit health group uses video to fight smoking

Winning entries to be run on CBC North


What would it take to convince you to quit smoking?

Nunavut students from Grade 7 to Grade 12 are invited to vote for their favourite youth-made video on how to kick the habit.

The Inuit Tuttarvingat’s Inuit Tobacco-free network has partnered with the Government of Nunavut’s Department of Health and Social Services to run the contest in the territory’s schools in February.

Smoke Stories: Quit Clips by Inuit Youth Video Screening Contest will give classrooms a chance to watch short clips about quitting smoking and vote for the ones they think are powerful enough to air on CBC North.

“The videos are real life stories of Inuit who have been affected by smoking,” said Dianne Kinnon, director of Inuit Tuttarvingat, which is part of the National Aboriginal Health Organization. “They were filmed by Inuit youth and have powerful messages.”

In 2010, the Inuit Tobacco-free Network produced English and Inuktitut-language videos and posted them online.

The goal of this year’s contest is to encourage students to think seriously about the decision to smoke or chew tobacco or to think about quitting if they have already started.

Inuit Tuttarvingat also provides a teacher’s guide to encourage classroom discussion about the impacts of smoking.

The winning videos will be aired on CBC television in March 2011.

Classrooms and schools that participate in the contest will be entered into draws for prizes, including video cameras and Amazon gift certificates.

Teachers must register their classes by Jan. 24 and run the contest during the month of February.

Visit for information about registration and prizes.

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