Products such as sealskin poppies are for sale at a new Indigenous retail centre in the Edmonton International Airport. (File photo)

Get an Indigenous experience at Edmonton airport’s new retail centre at Gate 64

Teas, soaps, seal-skin poppies for sale at new store

By Crystal St.Pierre
Local Journalism Initiative Reporter

Edmonton International Airport has redesigned the consumer experience with its newly created Indigenous Interpretive and Retail Centre. The grand opening of the centre was held Nov. 8.

The project began about eight years ago when management at the facility began brainstorming ways they could include and celebrate Indigenous culture while educating its passengers.

“It’s something that has been in the works here at the airport for quite a long time,” explained Chelsey Quirk, manager of Indigenous and stakeholder relations at the airport. “We spent a lot of time conceptualizing what we wanted, what we thought would be a good idea, where in the terminal it would be and what was the outcome we were looking for.”

To ensure the process was upholding traditions and authenticity, an Elders and Knowledge Keepers Circle was formed. It consisted of individuals from communities within the Treaty 6 and Treaty 8 territories, as well as the Métis Nation of Alberta, Métis Settlements General Council, the Dene Nation, Inuvialuit Regional Corporation and the Inuit communities in Edmonton.

“We wanted every part of it to have intention, so we talked about different themes we wanted to incorporate and the themes that were important to our Elders and knowledge keepers,” Quirk said.

The project was partially funded by the Canadian Experiences Fund with a $400,000 grant and was constructed by Reimagine Architects, including Métis architect Tiffany Shaw.

Inuit Child First, Indigenous Services Canada

Indigenous Box, a local corporate retail outlet, was hired as the official retailer for the space. The company is well known for extensive work with Indigenous artisans from across North America.

“It’s an opportunity for us to continue to create sales channels for Indigenous businesses where people can actually buy from Indigenous artisans and Indigenous people making and creating their own brands and their own businesses to support their own families in our own community,” said Mallory Yawnghwe, founder and CEO of Indigenous Box.

Indigenous Box collaborates with artisans from across North America to promote individuals and already established businesses by providing a unique outlet for them to sell their items to buyers around the world.

The list of items available for purchase includes everything from teas, soaps, coffee cups, and paintings, to beaded bags, seal skin poppies and high-end jewellery.

The artists featured in the space come from communities within the Edmonton area, as well as from northern Canada.

“We tried to bring a lot of northern partners on just because Edmonton International Airport is one of the closest to the north and services the north. So, we do have some seal skin items in there,” said Yawnghwe. “We always work in collaboration with Indigenous arts and Indigenous businesses and artisans from all across North America so it was just selecting the ones that we thought could really benefit from this space and, of course, our northern partners were first on our list, including our Treaty 6 partners.”

Invitation to submit an expression of interest as to the availability of space for lease in Iqaluit, Nunavut

Another unique aspect about the centre is the way passengers purchase the items.

All items are placed within cabinets or drawers and are accompanied by a QR Code. When the QR code is scanned on a consumer’s phone they are automatically brought to an online site where the item can be purchased and shipped, either to their home or another recipient’s address.

Yawnghwe said by providing this type of shopping experience it allowed for a more diverse list of items to be sold by not having to work within the parameters of the typical clearances for passenger carry-ons.

Individuals can also view and purchase items available online.

QR codes will also be used within the space to link passengers to stories about the history of Indigenous people and their cultures.

“When you arrive someplace it’s important to understand the culture and people.… With the millions of passengers that come here every year, I think it’s part of our duty to tell that story,” sad Quirk.

Located at departure Gate 64, Quirk said the centre will continue to evolve and change as the facility continues to engage in conversations with individuals who would like to contribute, either with sharing stories, music or history.

“We look at this space as an opportunity to shift that a little bit and add to the program we have,” she said. “As we meet people, we will bring people in to actually showcase their skill or talent or their culture for passengers to enjoy and learn. We really see this, the opening, as a stage one to creating a much bigger platform.”

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(8) Comments:

  1. Posted by Forever Amazed on

    Was interested until I read about the use of a QR code.
    No thanks.

  2. Posted by Education on

    Let’s hope they put signs up warning people of certain countries like USA not to buy sealskin products because at the border they will seize and destroy any sealskin products

  3. Posted by Intellectual Property Anyone? on

    I have mixed opinions on these poppies. They are good for the creator, but they do nothing to support veterans and the Legion, so what good are they? Are the proper royalties being paid to the Royal Canadian Legion for the use of the poppy symbol? If not, better get on it, the RCL zealously guards its intellectual property.

    That being said, I can easily see them letting this slide as calling out inappropriate behaviour by an Indigenous organization is quite politically loaded.

    • Posted by 867 on

      You see this a lot in nuanvut… NHL team logos on handmade arts and crafts where zero royalties are paid. Similar to counterfeiting and Totally illegal

  4. Posted by Let’s play make believe on

    Marketing your goods as an “indigenous experience” is tasteless and gauche

  5. Posted by Kyle on

    hmmm First Nations, Métis and Inuit all on the rage about cultural appropriation. Until it is they and yes they can profit from it.

    No one should be profiting from making, selling of poppies. You want to make those recoup the costs and better be donating the profits to Veterans. It is a slap in the face of those who served.

    My guess this will go no where and will continue to be allowed because if it’s the same person from Iqaluit they have been selling seal
    skin poppies for personal profit for over a decade.

    • Posted by Here’s An Idea on

      Perhaps a page should be taken from earlier playbooks, and this appropriation [I won’t say cultural because the poppy is for all Canadians regardless of ethnicity or culture) and intellectual property infringement needs to be called out in a public shaming campaign.

      Isn’t that the way it’s done in Nunavut?

  6. Posted by Eskimos Fan on

    Any Edmonton Eskimos ? merch available?

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