Condom campaign returns to Nunavut

A strange advertising campaign designed to educate Inuit about the dangers of unsafe sex will make a comeback in Nunavut on Canada Day.

“When in heat, package your meat,” is the new slogan designed by the Canadian Inuit HIV/AIDS Network for the Canada goose flavour in their Lifesaver condom covers series. The cardboard condom cases in the past have punned on country foods such as musk ox and walrus.

The condom covers are supposed to send “youth friendly, light-hearted messages,” while promoting condom use across the North. The latest condoms will be available free in health centres in 53 northern communities on July 1.