KRG launches logo for new safety campaign

This logo will be the “calling card” of a new safety program in Nunavik to encourage safer driving habits on snowmobiles and all-terrain vehicles.

Nunavik’s committee on off-highway safety has a new logo, designed to be “the calling card of a prevention and awareness campaign,” the Kativik Regional Government said this week.

The logo, designed by Pirnoma Technologies Inc. of Ivujivik in co-operation with the communications firm BleuOutremer, shows two blue-hued, helmet-wearing drivers, one on an all-terrain vehicle, the other on a snowmobile, on a track that reads “on the right path,” in Inuttitut, English and French.

The campaign, scheduled to start before the end of 2011, will promote the safe operation of snowmobiles and all-terrain vehicles, especially among youth.

The KRG said the campaign wants to reduce the number of accidents and injuries in Nunavik which result from the “reckless” operation of those off-highway vehicles.

Campaign materials will include information posters, promotional stickers and fridge magnets to remind Nunavimmiut that “safety is everyone’s business.”

The regional off-highway prevention committee, which is overseen by the KRG’s legal, socio-judicial and municipal management department, includes representatives from the KRG, the Kativik Regional Police Force, the Nunavik Regional Board of Health and Social Services, and the Kativik School Board.

Committee members hope “to convert bad driving practices into responsible and safe ones.”

But there’s a lot of work to be done there, particularly among youth.

Young men, 15 to 24, are most likely to be involved in collisions.